Isadora V. Lanier, MBA is the Founder/CEO of The iConnect Agency, the Premier Influencer Marketing Agency targeting the Black consumer. She is also the President/CEO of Metrics Marketing, an award-winning, multicultural marketing firm. Isadora has more than 15 years of experience in the strategic development and execution of consumer and B-to-B marketing initiatives. Isadora has a proven track-record of success in industries such as travel and tourism, beauty, utilities, non-profits, healthcare, e-commerce products, and government working with brands such as Georgia Power, Visit Orlando, African Pride, Georgia Division of Family and Children Services, Humana and more. A forward-thinking, brand strategist, Isadora’s foundation in research, data and analytics make her an insightful and solution-oriented marketer with a laser-sharp focus on Return on Investment and demonstrating value.
Isadora has successfully utilized influencer marketing strategies, both expected and unexpected, for clients across industries like beauty, e-commerce, and even joining a bone marrow registry. Isadora recently presented many informative trainings like, “Considering Influencer Marketing? Five Steps to an Influencer Marketing Program that Gets Results” and “Sleigh This Holiday Season with Influencer Marketing: 5 Predictions and How to Jump In Now!”
With a consultant mindset, Isadora takes a 360° view when identifying effective marketing strategies and opportunities. She understands the importance of dissecting internal and external environments to ensure that marketing strategies will be effective while also assessing where a brand and its positioning fits in its industry and amongst its competition. Vigilant of the “Bottom Line,” Isadora ensures that any marketing initiatives are on strategy, on brand, and result in a positive ROI.
Straight to-the-point, with Isadora, you gain a forthright partner for your business. Yes, she may sometimes say things that you might not want to hear. But as far as she’s concerned, that’s the point of a partner, right?
Always a student of business, Isadora is either reading the latest book on marketing trends or digital platforms, an article about some merger or acquisition (of which she is fascinated), or the latest issue of the Harvard Business Review. When Isadora’s not working, you can find her on a softball field cheering on her eldest daughter, at a dance class with her youngest or discussing current events with her son.
A native New Yorker, Isadora is an honors graduate of Spelman College and earned an Executive MBA from the University of Georgia. She is the proud mother of Summer, Brad and Courtney. Isadora is a member of Alpha Kappa Alpha Sorority, Inc.
Follow Isadora on Instagram @yourfavbrandstrategist and on Twitter/Clubhouse @isadoralanier.
